Your-2022-Stacked
A look back to celebrate Teams’s customers most memorable contributions of the year. More than just rep, we want to celebrate all the ways users may contribute to a thriving and healthy community.
ROLE:
Lead designer / Product Manager. Designed flows -> Prototype -> Ship with Dev. Pitched initiative to SLT, established success metrics, worked with GTM teams for release and marketing strategy.
WHY DID WE BUILD THIS?
Stack’s first annual end-of-year review. Drive engagement and grow MAU’s by creating a fun and interactive end of year leaderboard for qualified customers. Furthermore, we wanted to test out a leaderboard concept in product for future work.
IMPACT:
– MAU spike by 11% over 2 months post ship date.
– Contributor growth (questions + answers)
– Research validation on leaderboard concept for future development.
Communities MVP
Image Slack without Channels. Communities are central spaces for members to contribute together to specific topics of interest and expertise. Members can easily see their impact on their organization as a group, level up their expertise, and align on goals.
ROLE:
Lead designer. Designed flows -> Prototypes -> Usability testing with research team -> Ship with Dev.
WHY DID WE BUILD THIS?
For our larger customers (business + enterprise) onboarding and maintaining engagement for new departments has always been an issue. Imaging using Slack at an enterprise setting without channels, the content is far to vast to making meaning of it. We designed and built Communities to enable our sub-communties to create a space inside Teams and allow new members to join and flourish in their new set / setting.
SUCCESS METRICS:
– MAU growth
– Contribution growth
– Community growth
– Knowledge reuse growth
Engagement Dashboard
We’ve all heard the saying, “You can’t manage what you don’t measure.” This is true in every facet of life, but especially when it comes to managing teams and the resources they use to get the job done. But building custom reports takes time, and canned measurements don’t always give you the data that you need. So how do managers ensure that the solution is not worse than the problem?
ROLE:
Lead designer / Product Manager. Designed flows -> Prototype -> Ship with Dev. Pitched initiative to SLT, established success metrics, worked with GTM teams for release and marketing strategy.
WHY DID WE BUILD THIS?
Community managers didn’t have the ability to track engagement metrics and trending topics. Not ideal when you are tasked with growing usage in Teams and making sure you have the right SME coverage on trending content. To service our influential community manager users, we built a dynamic dashboard where they may view, monitor, and take strategic actions to grow engagement within Teams.
SUCCESS METRICS:
– MAU growth
– SME assignment
– Dashboard unique visits
– Knowledge reuse growth