February 18, 2016 qmvokh

Designers aren't users

Get out of internal feedback loops and talk with users. Build and earn empathy.

Make it instinctive

“Don’t make me think.” Balance beauty with usability and consistency.

Design is a team game

Feedback is a gift, receive and give it well. You are the chief facilitator.

Business driven empathy

Good design is good business. Own the product and ship strategic value.